28 Sep 08 Web Stats Not Worth Tracking

Inspiration Point: SEO Metrics

I often wonder how much time developers waste on a daily basis tracking non-actionable data. In the past I spent so much time keeping an eye on all kinds of metrics that didn’t have any impact on how I designed or promoted a website. Even today I track various “ego metrics” just for the sole purpose of making myself feel better about the work I’m doing in the trenches. However, I am much more time conscience when looking at this data. In a way it almost makes me feel guilty.