20 Sep 08 A/B Testing

I find the idea of A/B testing and multivariate testing fascinating. On the surface it may seem like you are just rearranging and adjusting elements on a page to systematically find the best combination. That alone is quite gratifying from a strategic level. I would be more than happy to pursue A/B testing from this angle alone but you also have to consider the human element. Why are certain changes more likely to solicit an action from a complete stranger than others? This data can be used to infer human behavioral patterns and that is what I find most interesting.

This page is a simple collection of A/B testing articles from various sources.

1. 11 Adwords Landing Page Design Tips
2. MVT With Ad Creatives
3. Email Campaigns in A/B Tests
4. Simplicity Sells
5. Independent CTA Tracking

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